Finance for Non Financial

Finance for Non Financial

Course Objective

The objective of this course is to provide the participants with an overview of the general accounts & financial position of the firm in order to give them a view of how are financial decisions are made. More importantly the course will give the participants a financial orientation and help them think of their business decisions they make in a financial manner and finally will give them the discrete information to enlarge business through P&L account.

This customized course provides learners with a foundation in financial principles & techniques relevant to the strategic management process.
Learners will be able to make appropriate decision making in their organization, as this unit will encourage them to use current appraisal methods to analyze competing investment projects in the public and private sector and make justifiable decisions.

The training will provide an in depth analysis of business feasibility study in terms of identifying problems and opportunities, determining objectives, defining successful outcomes. The business feasibility study is used to support decision making process based on a cost benefit analysis of actual business or project viability. Also it will tackle from different angles starting from the economic perspective, social and political view, in addition to the financial outlook.

Finally, learners will be aware of Free Cash Flow and will understand how to use tools for the evaluation projects like  NPV, IRR, Payback period, Profitability Index, Cost Benefit Ration  in-order to make professional and practical feasibility study for certain project, also the course will contain some cost concept & their application.
By the end of this workshop, project must be submitted by each group upon certain criteria.

Learning Objectives

  • Mastering all financial statements and making adequate financial analysis using ratio analysis.
  • Linkage between main financial statements.
  • Apply relevant forecasting techniques to obtain information for decision making.
  • Examine and apply the financial appraisal techniques used (IRR & NPV) to evaluate potential investment decisions
  • Applying Feasibility Study analysis from different prospective specially (Financial)

Target Audience

The target participants in this course are employees who have the potential of assuming a senior role in their companies and dealing with different kind of stakeholder “Financial People”.


  • Introduction of the workshop, Participants and Instructor,
  • Review of the workshop Objectives and Expectations from the Participants.


 Introducing Accounting

  • Purpose of accounting
  • Difference between Finance and Accounting
  • Basic Accounting Concepts
  • Accounting equation
  • Purpose of Financial statements

 Introducing Financial Statements

  • The Balance Sheet
  • Income statement
  • Cash-Flow Statements.
  • Statement of owner equity
  • Preparing simple financial statements

 Case Study: Preparing simplified financial statements

Frame work for financial reporting

  • The need for ratio analysis of external financial statements
  • Strengths and weaknesses of ratio analysis
  • Major ratios commonly used:
    • liquidity ratios
    • profitability ratios
    • capital structure ratios, and
    • efficiency ratios
    • Basic stock market ratio

Case Study: Ratio Analysis: Calculation